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The Different Video Format Options

As a marketer for video you’re aware that there’s no way to create compelling videos. Every one of your stories has distinct ideas, contexts and characters. You have to consider these factors in your creation process to make videos that tell an authentic story and is the most captivating manner possible.

Similar principles apply when selecting video formats. There’s no universally-fit-all video format — and not every video player, computer or web browser support all video formats. Luckily, we’ve listed the most popular video formats and detailed their pros and cons so that you are aware of which format to choose for various situations.

1. MP4

The majority of digital devices and platforms can support MP4 making MP4 the universal format for video all around. MP4 is a format that can be used for all kinds of video formats. MP4 can also be used to store audio files, video texts, files, and still images. Furthermore, they can preserve the highest quality of video while maintaining smaller file sizes.

2. MOV

Created by Apple MOV was created by Apple. It’s the format for video specifically created specifically for QuickTime Player. Since there’s a variant of QuickTimePlayer specifically designed for Windows and MOV is suitable for Windows. The MOV video format is able to save audio, text as well as video effects. However, because its quality is typically very high, it will require a significant amount of space on a computer.

3. WMV

WMV was created by Microsoft and your viewers is able to play these videos with Windows Media Player. If they own an Mac however they can install a WMV player and play WMV-based videos. Similar to the MOV format it is also a WMV format. WMV format is a high-quality video quality, but at the cost of a tiny file size.

4. FLV

specifically created specifically for Adobe Flash Video Players, FLV is among the most flexible and popular video formats available every web browser and every video platform can support this kind of format for video.

If your viewers stream many videos on platforms that are online such as YouTube as well as Google Video, FLV is the ideal format for video. The file sizes of FLV are typically tiny, meaning that users are able to download them quickly. The only downside to the video format is it’s not compatible iOS devices, and lots of other mobile phones.

5. AVI

A long-standing formats for videos available, AVI was developed by Microsoft in the year 1992. Since it’s been around many years it’s no surprise that the AVI formats for video is among of the most flexible video formats, which is compatible with Windows, Mac, and Linux and supported by the majority of internet browsers.

But, due to the top quality however, you will notice that AVI video format files are large that makes it more suitable for users to save on their personal computers rather than transfer or stream.

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Panasonic and Sony have created AVCHD specially for cameras with digital recording capabilities, which means If you often take high-quality video then the AVCHD video file format will be the best for you.

Utilizing H.264/MPEG-4 Video compression is a technology that uses H.264/MPEG-4 This format allows you to save hours of high-quality videos using just a small amount of data. In addition, the format supports high and standard definition versions and its most recent variant called AVCHD 2.0 can even play three-dimensional video.