This is it. This is the ultimate list of Instagram statistics you need to know by 2022.
Instagram has had a great year thanks to its new shopping options and Reels. Instagram has reaffirmed its status as the most popular social media app in the world.
We have gathered all the information we could from the internet and put it together into one complete record.
This page is updated regularly with the most recent news from all sources, including the Digital Report and localised Australian sources like the Yellow Report.
We have all the stats and fun facts you need to know about Instagram.
Kevin Systrom, co-founder of Instagram, took the first Instagram photo. It was a photograph of a dog at a taco stand.
Instagram is used by more than 1,000,000 people every month.
Instagram is the second most downloaded app free of charge in the Apple Store.
Instagram users spend nearly as much time on the site as Facebook users. They surf for 53 minutes on average per day, compared to Facebook’s 58 minutes.
25% of smartphone owners use Instagram.
#Love is the most popular hashtag on Instagram. It has been used over 1.7 billion times.
Instagram is the 9th most searched Google query.
The app has been used to share more than 40 million photos.
Instagram photos account for 71.9%.
14.2% of Instagram posts are videos.
Carousels account for 13.9% of Instagram posts.
Instagram currently hides likes for 7 countries: Australia (Brazil), Canada, Ireland, Italy and Japan (Italy), Brazil (Canada), Ireland, Ireland, Italy and Japan (New Zealand).
62% of users log in to their accounts at least once a day.
42% of users check their accounts multiple times per day.
The Like button is pressed 4.2 billion times daily.
Explore is used by more than half of Instagram accounts to find new content and accounts to follow.
Eighty-three per cent of Instagram users find new products and services through the platform.
200 million people visit at least one business profile every day.
130 million Insta users visit shopping posts each month.
Live video is viewed by more than 1,000,000 people every day.
Carousels receive more organic interactions than both images and video on Instagram.
The perfect caption is less than 10 words long and includes 20 emojis.
23 Emojis increase engagement to video posts by 4.95%
Carousels should have 24 emojis for best results.
For the best results, 20 emojis should be used in image posts.
Video posts from brands are more popular than images because they have more comments.
Although questions are used in 45.7% Instagram posts, this does not correlate with an increase in engagement.
Instagram users spend the majority of their time on Instagram in the afternoon, especially between 1:00 and 5:00 pm.
Video tutorials are the most popular type of content.
Geo-locations receive almost 80% more engagement than posts without it.
Instagram will be Australia’s second-most-used social media platform in 2022.
16.2% of those aged 16-64 say Instagram is their favorite social media platform.
Instagram is used by 8.3 hours of Australians per month.
Instagram accounts starting at 6.8% link clicks from third-party websites via social media in Australia
82% of Instagrammers in Australia surveyed said they are open to new brands and products.
91% of Australian Instagrammers surveyed said they use Instagram to follow a particular interest.
89% of respondents said that they took action when they saw an Instagram product/service, such as following the brand or visiting their website, or purchasing online.
Australia is the fastest-growing place to grow brand love. Every day, 1,000,000 Australians share Instagram Stories
Statista reports that more than half the global Instagram user base is under 34 years of age.
About two-thirds (68%) of Instagram users are between 18 and 29 years old.
The most active age group is between 18 and 34 years olds.
In 2020, Instagram is expected to see an American user growth of 5.4% and reach 112.5M users. This will increase to 117.2M by 2021.
88% of Instagram users are outside the United States.
In Australia, there were 9,442,000 Instagram users as of November 2019. This represents 37.2%.
The majority of Australian Instagram users (57.1%) are female.
3100,000 Australians are between 25 and 34 years old.
Instagram Demographics (US).
43% of females use Instagram
31% of men are on Instagram
Instagram users – Percentage
13 – 17 (72%)
18 – 29 (67%)
30 – 49 (47%)
50 – 64 (23%)
65+ (8%)
Instagram users’ locations
Urban – 46%
Suburban – 35%
Rural – 21%
As of January 2021, the countries with the highest number of Instagram users are:
India – 140 Million
USA – 140 million
Brazil – 99 million
Indonesia – 85 Million
Russia – 56 Million
Turkey – 46 Million
Japan – 38 Million
Mexico – 32 million
UK – 31 Million
Germany – 26 Million
As of Jan 2021, countries with the highest percentage of Instagram users per capita had the highest proportion of Instagram users in those countries.
Kazakhstan – 78.7%
Brunei – 70.5%
Turkey – 68.4%
Iceland – 66.5%
Sweden – 66.5%
Kuwait – 65.7%
Cyprus – 64.5%
Cayman Islands – 64.3%
Malta – 62.1%
Guam – 61.7%
Every day, Instagram Stories has 500 million users.
62% of Instagram Stories users report that they are more interested after seeing a brand in person.
Giphy Stories’ most popular sticker is the heart love sticker.
Visit Tech Limbs to understand how to find out who made a fake Instagram account.
Marketing Brew shared this information from an email exchange with Team Whistle.
87% of Gen Z TikTok Users who have used Instagram Reels concur with the statement “Instagram Reels basically is the same as TikTok.”
Many of the respondents who use Instagram Reels daily or weekly don’t believe that TikTok is special.
61% of Gen Z TikTok Users stated that they intend to spend more time on Instagram at TikTok’s Place.
In 2020, it is expected that Instagram will account to nearly 30% of Facebook’s advertising revenue.
According to an internal study, Instagram’s ad spending is 23% more than Facebook.
There are approximately 2 million Instagram advertisers each month.
Instagram users have an estimated advertising reach of 1.22 billion. Reach grew by 5.4% (63,000,000) in the October-December 2020 quarter.
Instagram can reach 20% or more of the world’s 13-year-olds and older.
Instagram’s advertising audience is 50.8% female and 49.2% male.
Brands may pay influencers between $100 and $2,085 for each post.
In 2020, Instagram will generate 12.32 billion dollars in advertising revenue.
The average cost per click (CPC), is $2.40 per nation.
Average engagement rate for contest posts (CP) vs. non-contest posts (NCP).
Image: CP 3.58% – NCP 2.40%
Carousel: CP 3.29% – NCP 2.54%
Video: CP – 21.98 – NCP 2.04%
Average engagement rate for giveaway posts (GP) versus not giveaway posts (NGP).
Image: GP 3.25% – NGP 2.40%
Carousel: GP 3.58% – NGP 2.53%
Video: GP – 2.34 – NGP 2.09%
One in four Instagram ads features video.
Instagram Ad Audience Statistics
Below is the breakdown of Instagram’s advertising audience by gender and age.
13-17 years old
Females – 3.7%
Male – 3.6%
Ages 18-24
Females – 14.5%
Male – 15.3%
25-34 years old
Females – 16.1%
Male – 16.9%
Age range: 35-44 years
Females – 8.9%
Male 7.1%
Age range 45-54 years
Females – 4.7%
Male – 3.4%
55-64 years old
Females – 2.3%
Male – 1.5%
65+ Years
Females – 1.2%
Male – 0.9%
Average business accounts have a +1.68% monthly increase in account followers
Average business accounts post once per day to the main feed
64.9% are photos in main feed posts
Carousels account for 17.3% of all main feed posts
17.8% of all main stream posts are videos
On average, 13.1 stories are posted each month to a business account
The average engagement rate across all types of posts is 0.85%
Average engagement rate for photo posts is 0.88%
Average engagement rate for carousel posts is 1.05%
The average engagement rate for all video types is 0.55%
Accounts with less than 10,000 followers are the most successful:
Accounts with less 10k followers have an average engagement rate of 1.29%
Average engagement rate for accounts with 10k to 100k fans is 1.00%
Accounts that have more than 100k followers have an average engagement rate of 0.73%
The average ratio of comments to followers for video posts is 0.0.6%
Average comments to followers ratio of photo posts is 0.08%
Brands with highest engagement rates have higher education at 3.9%, nonprofits at 2.40, and sports teams at 2.40.
95% of Instagram accounts follow at most one business.
A substantial 67% of marketers intend to increase their Instagram organic activities in the next twelve months.
On average, brands post 2.5 stories per week.
60% of brands use interactive elements every week. These elements include mentions, polling stickers, and music.
Brand stories are completed at a rate of 85%
A survey found that 78% of respondents consider brands on Instagram to be popular, 77% creative, 76% entertaining, and 72% committed to building community.
UGC is trusted by 92% more users than traditional ads.
81% of UGC users believe UGC has affected their purchasing decision.
Instagram posts 11-20 times per Month by brands
10% of brands leave comments after 19 days.
98% of fashion brands are now on Instagram.
Instagram has half of all brands that have at least one story.
Instagram has approximately 10x more engagement than Facebook for brands.
For the same image, brands can get 23% less engagement from Facebook
89% of marketers surveyed said that Instagram was their most important social media platform for influencer marketing.
79% of brands use Instagram to promote their influencer campaigns, as compared with:
Facebook: 46%
Youtube 36%
Twitter 24%
LinkedIn: 12%
Instagram – 383,220,000
Christiano Ronaldo – 252,240,000
Ariana Grande – 214,920,000
Dwayne Johnson “The Rock” – 210 470,000
Kylie Jenner – 208,250,000
Selena Gomez – 201,670,000
Kim Kardashian West – 198,280,000
Lionel Messi – 175,800,000
Beyonce – 160.030,000
Justin Beiber – 157,000,000
Fashion 31.9%
E-commerce 15.8%
Beauty 13.7%
Auto 10.3%
Retail 9.1%
Electronics 4.6%
Services 2.1%
Sporting goods 2.1%
Additional 10.5%