Fjallraven’s popular backpack – the Kranken

Along with being a child’s name that is typically utilized in Sweden, the Kanken is Fjallraven’s the majority of renowned item to date.

Released in 1978, it’s fair to say the Fjallraven Kanken backpack has actually been around for a fair quantity of time now. It’s become famous as well as very closely associated with the brand, referred to as among their hero items yet the tale of just how the Kanken bag happened is far more thoughtful than you would certainly believe.

Not just a great style that the makers at Fjallraven believed would fly off the rack, the Kanken backpack was produced in the 70s in action to reports that school children were dealing with backache as well as various other back troubles as a result of making use of backpacks that weren’t designed specifically for them, so out of a look after the more youthful generation, the Kanken knapsack was born.

The design of the Kanken knapsack could look standard yet it’s completely thought about as well as the truth that the easy design of this bag hasn’t altered for 35 years suggests it’s been a success. Among the factors the Kanken knapsack was so widely approved by youngsters nevertheless was not for its ergonomic attributes yet the large array of colours.

Although 2019 brings with it the most substantial Kanken variety yet to strike the stores, this collection of knapsacks has constantly used a vast choice of colours to make certain kids had a choice when choosing their backpack and also Fjallraven knew that physical design alone wasn’t mosting likely to offer these bags to young people however the capacity to pick a colour that flaunted their individuality would.

The knapsack may have remained the very same yet the Kanken variety in its entirety has grown. This collection is no longer just backpacks however an entire host of matching accessories that handle the same legendary layout features to enable you to finish your collection as well as be as arranged as feasible.

The Kanken collection currently also includes pencil situations, traveling purses, cool bags, keyrings, tablet and also laptop situations as well as card holders however the brand-new additions to the array do not end there.

For many years, the Kanken knapsack was a one size fits all with one traditional design in one collection of measurements but the collection now not just features the Kanken mini which is a smaller sized knapsack for both adults and also kids, you can also purchase backpacks larger than the original, Kanken clutch bags as well as messenger style bags.

What Fjallraven has actually made with the Kanken collection is an ideas to all various other developers. An item that was made to offer a purpose and address a problem has actually stood the test of time and also bred an entire series of added items that fit with the same aesthetic style as well as can be made use of together with each other however likewise have their own distinct attributes as well as marketing factors.

A brilliant layout alone would not have made the Kanken backpack gather the popularity it has, it had to move with the times as well as expanding the array as well as regularly upgrading the designs are the reasons this knapsack has stayed sensation fresh as well as present and continued to attract individuals of all ages throughout the years.