COVID-19 changed the world we live in, and even to this day we haven’t made a full recovery. From the way we shop, interact and work, a lot of changes will follow for a long time.
The same goes for exhibition halls. Who, unfortunately, were hit hard with long closures and the cancelling of hundreds and thousands of shows across the UK and world.
Exhibition halls are now open, which is fantastic news but with COVID still very much a part of our everyday living, how could you make your event space safer?
Reducing Visitor Numbers
The joy of exhibiting is watching as your brand, stand and product draw in a crowd. With an open stand space, you’d have people joining from different directions without a worry of being socially distanced from others.
However, the reality is that you’ll need to discuss maximum stand numbers and keep a close eye to make sure this hasn’t been exceeded. The main objective is to keep yourself and others safe and comfortable.
With the measures being relaxed this might not be applicable, however, making a conscious effort to make all visitors feel safe is a number one priority.
Making a Guest List
Making a guest list is a great way to target certain customers and links in nicely with reducing stand visitors and controlling a large crowd.
In addition, it can make a client feel valued that you’ve sent a special invitation and put aside time specially to meet and talk with them.
When sending out the invites, make sure you send them out in plenty of time and leave plenty of time for the RSVP’s.
Reduce Contact
It must be years now since a proper handshake has taken place and it’s now more of a habit to not shake hands.
Germs, bacteria and COVID are still at the forefronts of our mind, so reducing physical contact with other isn’t a bad thing and just keeps us in check, ensuring you’re taking as many precautions as possible.
Being polite and professional will be all you need to create a lasting impression.
Reduce Giveaways
The amount of freebies, bags and branded pens you can receive at an event is incredible. It’s nice to receive and is great if you’re wanting to work with them in the future.
At the moment it’s probably safer to reduce the number of items you pass out. Again, this is for safety and reduces contact and the potential of spreading COVID-19.
Also, as a brand it’s an expense you don’t need to consider and could save money!
Whilst changes and additional measures need to be put in place, the re-opening of events has been beneficial for the event industry and the businesses themselves. Overall, we’d say that’s a small price to pay in order to build your brand from strength to strength.